Healthcare Talent Landscape:Key Positions and Hiring Strategies

Dec 21, 2023

The Healthcare Industry is dynamic and ever-evolving, and Healthcare Organizations must attract and retain top-quality Healthcare Professionals to have a competitive edge over their competitors. The Healthcare Industry is faced with a lot of challenges, which include an aging population, employee burnout, and a shortage of healthcare workers. It is projected that the US will face a shortage of 195,400 nurses by the year 2031 and that the number of openings for home health aides and personal health aides will increase by 37 percent by 2028. According to the US Bureau of Labor Statistics, the demand for Nurse Practitioners is expected to increase 38 percent from 2022 to 2032, much faster than the average for all occupations. In this blog, we will discuss the most common positions and effective hiring strategies that need to be followed to hire for those positions.

What are some Key Positions in Healthcare?

Some much sought-after key positions in the healthcare industry include Nurse Practitioners (NPs), Licensed Practical Nurses (LPNs), Registered Nurses (RNs), Medical Assistants and Physicians. Here are some strategies for developing a strong recruitment strategy to find, attract, and retain the best candidates in today’s challenging healthcare sector:

What are the Hiring Strategies for Acquiring Healthcare Talent?

Investing in Applicant Tracking System (ATS): ATS software helps you target, view, and track the resumes of candidates best suited for the job. It does this by using keywords and semantic search technology to help you weed out the resumes of unqualified applicants. Using an ATS gives you access to a talent pool of candidates who might be a good fit for a similar position at some point in the future, thus making hiring much simpler, especially for positions that need to be filled quickly or are particularly difficult to fill. You can easily find a large number of people interested in working for you with a variety of skills if you have access to a larger and diverse talent pool.

Out-of-Hours Recruitment: The healthcare industry runs around the clock 24×7; this is because healthcare facilities like hospitals need round-the-clock patient care. By following a traditional 9-5 recruitment approach, the reach to potential healthcare professionals decreases. As such, to meet the demands of a 24/7 industry, a staffing approach that will align with the operational hours of healthcare facilities is needed. Out-of-hours recruitment services bridge this gap, enabling agencies to reach and engage candidates at any time, ensuring that the probability of reaching out to healthcare professionals is increased.

Campus Recruitment: Campus recruitment is a highly impactful strategy for staffing agencies. It involves establishing connections with students in diverse colleges and universities. These candidates possess specialized expertise in various healthcare domains, such as NPs, LPNs, and Medical Assistants. It allows you to identify emerging talent and suggest specific career paths or complementary skills.

Broader Outreach: Don’t limit yourself to using one or even a few channels when searching for candidates. The broader the outreach, the higher the probability of finding a wide range of competent applicants. Investing in online job boards, where you can advertise open positions within your organization, is one way of magnifying and diversifying your outreach. Utilizing these portals is the optimal approach to expand your candidate pool. These platforms house a repository of resumes, enabling you to choose the most suitable individuals who align with your workplace culture.

Social Media Presence: Social media recruitment is an important tool for healthcare facilities. It allows healthcare facilities to target a specific audience or cast a wide net. Using social media, administrators can post jobs to their own pages and send links to open positions to specific talent pools. Algorithms look for candidates who match your criteria, promoting your position to active and passive job seekers. The more visible your facility and job openings are, the better your chances of attracting top talent.

Developing a Strong Brand: To stand out in the highly competitive market, you must create a unique brand image that distinguishes you from competitors. One way of doing this is to create personalized company pages on various social media platforms. This will allow you to highlight your company’s story and culture to potential candidates while demonstrating that your job postings are worth applying to. You can also choose to join different groups on these platforms, like LPN groups, NP groups, etc., and build relationships with the professionals you will be hiring.

How Can iQuasar Help?

The right staffing partner can transform the rhythm of your hiring process. Staffing agencies, with their specialized expertise and creative techniques, stand out distinctly from internal recruitment teams. They excel in expanding candidate outreach and significantly reducing turnaround times. These agencies unlock cost-effective solutions that streamline efficiency and grant access to a highly skilled and qualified talent pool.
The real benefit of partnering with a staffing agency lies in their commitment to long-term value for clients and candidates. This approach creates a winning formula, ensuring maximized ROI for all stakeholders involved. At iQuasar, we go beyond these best practices, tailoring our approach to fit your unique needs.

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