Recent research suggests that 72% of customers switch brands after a negative experience, and another report suggests that 91% of the customers who switch will leave without complaining. Retaining existing clients, boosting sales, and growing a business are all made...
Companies that market themselves to Government (B2G) face more challenges as compared to the companies that do business-to-business (B2B) or business-to-consumer (B2C) marketing. The challenge to attract the right audience has increased manifold because of the...
Securing a win in the government contracting industry is quite difficult. It usually takes 18 to 24 months for a government contractor to win the first contract, so one needs to be patient with it. However, the proper groundwork increases the chances of winning a...
Are you a small business that wants a share of the US Government’s annual contracts worth $145 billion set aside specifically for small businesses? The United States Government is the biggest customer globally, which buys goods and services of all categories. Entering...
